The Art Of Marketing
There’s no more half-assed marketing. You cannot run ads to a crap website and say marketing doesn’t work. In order to have successful marketing in today’s day in age, you need the entire strategy. You need an amazing website, omnichannel marketing, retargeting everywhere, video ads, static ads, dynamic ads, landing pages, landing page testing, constant a/b test price points, good call to actions, middle of funnel opt-ins, low-cost offers. To simply try one thing with 20% effort is a disservice to you and your business. You need everything or you’re better off doing nothing.
Your website is your number one salesperson. It works 24/7. It generates leads, sales and revenue. It’s the first impression the entire world sees of your business. Treat it that way.
Without tracking and analytics, no marketing will be valuable. Analytics is the core of knowing what is truly working and giving you the confidence what you’re doing is producing a positive ROI.
You need to be generating content, purely educational content. Inform your readers, provide advice, give tips. Give so much information they truly don’t need to buy your product or service, but they will want to because you’ve provided so much helpful information. You’re the industry expert.
Create A Real Funnel
A marketing funnel is not as complicated as many make it. Here it is: Top of funnel – This is content, blogs, insight pages, any type of information where you ask for nothing in return. You’re simply providing revenue. Middle of funnel – Here you retarget website users (top of funnel) with an offer. This can be an e-book opt-in, gated case study, a free swipe file of valuable graphic design work OR a very low-cost offer, $1, $7, for something that provides way more value than they paid for. Bottom of funnel – The sale of a product or during into a marketing/sales qualified lead.
There’s so many advertising channels it’s hard to know where to start. First, pick one and get it figured out. If you want to start with Facebook ads, great, get the ads going and a reasonable CPC/conversion before jumping to the next channel. With that said, you should always be running basic retargeting on as many channels as you can.
That’s Iris! She’s my rescue pitbull and the sweetest thing. She keeps me company while I work my 14 hour days.
I grew up in Rockford, Illinois, statistically the 3rd worst city to live in the United States. Graduated with an undergrad in Business Management, moving out to Phoenix, Arizona.
After 6 years in Phoenix, I moved to Puerto Vallarta, Mexico for 5 months and lived on the beach. It’s everything you’re thinking it was, but I was more than happy to get back to the U.S.
Now I spend my time staying active, typically with CrossFit, golf, a lot of work, which entails website builds, marketing, strategy and consulting.
I believe we all have the capabilities to do something great in the world, and I’m not my journey to get mine.