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I’m Elliot Manson

A lover of digital marketing and scaling companies.

Digital Marketing

Spend my life inside Google Ads, Facebook and Instagram Ads, LinkedIn Ads, Programmatic ad buying and any other paid media. My focus is always on conversions, finding ways for companies to leverage more business and scale their marketing. 

Building Companies

I love building companies. Taking an idea and turning it into a real, viable business fascinates me. My dream is to have a Venture Capital firm, so in the meantime, I’m settling for support companies through marketing. I partner with companies looking to grow and provide my marketing services in exchange for revenue share. 

My Why

To Positively impact so much of the world through building companies and charities that make a difference, so that my future children have a legacy to pursue and will continue changing the world.

Steve Jobs

“The people who are crazy enough to think they can change the world are the ones who do.”

Nelson Mandela

“There is no passion to be found playing small – in settling for a life that is less than the one you are capable of living.”

Will Smith

“Being realistic is the most common path to mediocrity.”

Seth Godin

“If it scares you, it might be a good thing to try.”

The Art Of Marketing

There’s no more half-assed marketing. You cannot run ads to a crap website and say marketing doesn’t work. In order to have successful marketing in today’s day in age, you need the entire strategy. You need an amazing website, omnichannel marketing, retargeting everywhere, video ads, static ads, dynamic ads, landing pages, landing page testing, constant a/b test price points, good call to actions, middle of funnel opt-ins, low-cost offers. To simply try one thing with 20% effort is a disservice to you and your business. You need everything or you’re better off doing nothing.

Website Build

Your website is your number one salesperson. It works 24/7. It generates leads, sales and revenue. It’s the first impression the entire world sees of your business. Treat it that way.

Analytics/Tracking

Without tracking and analytics, no marketing will be valuable. Analytics is the core of knowing what is truly working and giving you the confidence what you’re doing is producing a positive ROI.

Content

You need to be generating content, purely educational content. Inform your readers, provide advice, give tips. Give so much information they truly don’t need to buy your product or service, but they will want to because you’ve provided so much helpful information. You’re the industry expert.

Create A Real Funnel

A marketing funnel is not as complicated as many make it. Here it is: Top of funnel – This is content, blogs, insight pages, any type of information where you ask for nothing in return. You’re simply providing revenue. Middle of funnel – Here you retarget website users (top of funnel) with an offer. This can be an e-book opt-in, gated case study, a free swipe file of valuable graphic design work OR a very low-cost offer, $1, $7, for something that provides way more value than they paid for. Bottom of funnel – The sale of a product or during into a marketing/sales qualified lead.

Ad Channels

There’s so many advertising channels it’s hard to know where to start. First, pick one and get it figured out. If you want to start with Facebook ads, great, get the ads going and a reasonable CPC/conversion before jumping to the next channel. With that said, you should always be running basic retargeting on as many channels as you can. 

About Me

That’s Iris! She’s my rescue pitbull and the sweetest thing. She keeps me company while I work my 14 hour days. 

I grew up in Rockford, Illinois, statistically the 3rd worst city to live in the United States. Graduated with an undergrad in Business Management, moving out to Phoenix, Arizona. 

After 6 years in Phoenix, I moved to Puerto Vallarta, Mexico for 5 months and lived on the beach. It’s everything you’re thinking it was, but I was more than happy to get back to the U.S. 

Now I spend my time staying active, typically with CrossFit, golf, a lot of work, which entails website builds, marketing, strategy and consulting. 

I believe we all have the capabilities to do something great in the world, and I’m not my journey to get mine. 

If you dream of scaling or going public. If you dream so big others call you crazy. If you dream of disrupting markets, I want to dream with you. 

While I want to help everyone, I know I can’t make that happen. 

The projects and companies I take on most these days are companies truly looking to scale. If you want to generate 20 leads for your business a month, I hope you get there, but I’m not the right person for you. 

If you want to generate $200,000 in additional revenue a month, then I am the right person. 

I want to work with people dreaming of disrupting markets, creating amazing value for their customers and truly scaling, whether that means building a multi-million dollar business or going public. 

Reach Out If You’re Looking To Grow Your Company